AMERICAN LUNG ASSOCIATION OF CALIFORNIA ANNUAL CONFERENCE

100 YEARS YOUNG: Hope, Determination, Action, Change

CONFERENCE AT-A-GLANCE

9:00 -3:00                   Asthma Walk Session                            Patio Room

 

1:00 - 4:00                    Hot Topics Roundtables

                                                Program                                  Lagoon Room

                                                Communications/Advocacy      Ocean Room

                                                Development                            Surf Room

 

5:00 -7:00                   Welcome Reception                              The Garden

 

 

 

 

7:45 -8:45                   Breakfast                                              Terrace Promenade

 

9:00 -10:15                  Opening Session                                    Terrace Room

 

10:15-10:30                 Break                                                   Terrace Promenade

 

10:30-12:30                 ALA Organizational Effectiveness         Terrace Room

 

12:30-1:30                   Lunch                                                   The Pool

 

1:45.-3:15.                  Breakout sessions

                                    Leveraging Emerging Issues                Garden Room I

                                    Asthma Friendly Schools Initiative       Garden Room III

 

3:15 -3:30                   Break                                                   Garden Terrace

 

3:30-6:00                    Free Time OR

            3:30-4:30        Effective Investing for Boards             Garden Room I

            3:30-5:00        Media Spokesperson Training             Garden Room III

 

6:00-7:00                    Awards Banquet Reception                   Terrace Promenade

7:00-11:00                   Awards Banquet/Anniversary Bash        Terrace Arbor

 

 

 

 

7:45-8:45                    Breakfast                                              Terrace Promenade

 

9:00-10:00                   Research Session                                  Terrace Room

 

10:00-10:15                 Break                                                   Garden Terrace

 

10:15-11:45                 Breakout Sessions        

                                    The Volunteer Partnership                   Garden I

                                    Next Steps in Air Quality                      Garden III

 

12:00-1:00                   Joint Lunch with National leadership       Terrace Arbor

 

1:00-2:30                    Breakout Sessions        

                                    Marketing and Branding                     Garden I

                                    Collaborative Fundraising                  Garden III

 

2:30 - 2:45                    Break                                                   Terrace Promenade

 

2:45-4:15                    Closing Session:  Off to the Future          Terrace Room

 

AGENDA

 

 

 

9:00-3:00                  Asthma Walk: How to TakeYour Signature Event To the Next Level

                                    Presenter:  Jeffrey LaNuez, American Lung Association

 

You've had your kick-off luncheons, recruited your teams, and put on a successful walk.  Now what?  Join Jeffrey LaNuez to learn how to take your Asthma Walk to the next level - with more visibility, more participants, and more money.  This session is designed for those who have attended an Asthma Walk workshop and have been through at least one year of the Asthma Walk program cycle.  However, newcomers will not be turned away!

Patio Room

 

1:00-4:00                  Hot Topics Roundtables       

                                                                       

These popular annual conference sessions give you the opportunity to find out what your colleagues are doing around the state.  Bring your new ideas and burning issues to these lively, interactive discussions.  Three separate and simultaneous forums (program, communications/ advocacy, and development) will cover a range of subjects, giving staff and volunteers a chance to network, share resources, and discuss the hottest issues facing today's American Lung Association.

Program:  Lagoon Room

Communications/Advocacy:  Ocean Room

Development:  Surf Room

 

Sponsored by South Coast Air Quality Management District

 

 

5:00-7:00                  Welcome Reception:  ALA Through the Years

 

Join old and new friends as we raise a toast to our 100^th Anniversary.  Mingle over hors d'oeuvres, visit the no-host bar, and enjoy the Southern California evening.  Be sure to peruse our "history in photos" - you just might recognize some of those folks in the funny clothes!

The Garden

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

7:45-8:45                  Breakfast                                          

Terrace Promenade

 

9:00-10:15                Opening Session                               

Opening Remarks from conference co-chairs: 

Trisha Murakawa, Murakawa Communications and American Lung Association of California Board of Directors; Glenn Maddalon, American Lung Association of Orange County

 

Keynote Address - 100 Years Young:  Hope, Determination, Action, Change

Karen Susman, Karen Susman and Associates

Why celebrate being 100 years old when you can celebrate being 100 years young?  As we look back at our accomplishments, Karen Susman will help us look forward to our future - and all the change that invariably comes with it.  With her unique blend of humor and organizational acumen, she'll show us how to build consensus so change is implemented smoothly, see change from others' points of view, develop creative solutions to change "fallout," and how to lighten up and fill our lungs with laughter. 

Terrace Room

 

10:15-10:30              Break                                                 

Terrace Promenade

 

10:30-12:30              The Nationwide ALA Organizational Effectiveness Initiative                   

Moderator:  Gwendolyn Young, Young Communications Group and American Lung Association of California Board Member; Panelists:  Norm Childs, American Lung Association; John Kirkwood, President & CEO, American Lung Association; Elliot Pagliaccio, Rensselaerville Institute

 

With a century of success behind us based on hope, determination, action, and change, you won't want to miss this opportunity to help build the American Lung Association of tomorrow.  Our national leadership will discuss why we are studying our organizational effectiveness now and what it means for our future.  We will examine how you, the volunteers and staff who have helped make this organization what it is today, can participate in the process.  This highly interactive session will give every participant the opportunity to provide input on what it takes to become a more effective and efficient organization.  

Terrace Room

 

12:30-1:30                Lunch                                                 

The Pool

 

 

 

 

 

 

 

 

 

 

 

 

1:45-3:15                  Breakout Sessions                                                                

 

Leveraging Emerging Issues:  Taking on Hot Topics Without Getting Burned

Moderator:  Trisha Murakawa, Murakawa Communications and American Lung Association of California Board; Panelists: Christine Bryant,  North Island Financial Credit Union  and American Lung Association of California and San Diego-Imperial Counties Boards;Ross Porter, Director of Communications, American Lung Association of San Diego-Imperial Counties

 

Smoking in cars with children, global warming, land use issues-how do you know when and if to get involved in a hot topic?  In this session, you will learn how to effectively assess whether or not to get involved in a "hot" issue.  Case studies will help illustrate the process of assessing your role, identifying benefits and opportunities, and weighing the risks.  An interactive discussion will allow participants to strategize ways to get heat from hot issues without getting burned.   This is an important session for staff, board members, and anyone making critical decisions about the issues taken on by their association.

Garden Room I

 

Asthma Friendly Schools Initiative "201"                           

Moderator:  Jeanette Donald, American Lung Association

Panelists:  LeConte Dill, MPH, Bayview Hunters Point Health and Environmental Resource Center; Kate Lorenzen, Amercian Lung Association  of California, Redwood Empire Branch; Michelle Schnepper, American Lung Association of the Inland Counties

 

One year after the launch of the Asthma Friendly Schools Initiative (AFSI), just how asthma friendly are our schools?  This session will highlight case studies from sites that have implemented AFSI locally.  Panelists will highlight their barriers and successful strategies for implementing the toolkit, and participants will have an interactive discussion about trouble shooting and resource sharing for various AFSI issues.  This is a "can't miss" program for local asthma staff, volunteers, and coalition members.

Garden Room III

 

3:15-3:30                  Break                                                 

Garden Terrace

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

3:30                 Free Time or Breakout Sessions

 

Effective Investing for Successful Boards                          

(3:30-4:30)

Steven Klosterman, Management Consultant and Russ Hill, CEO, Halbert Hargrove Investment                         

Attention all board members and executive directors!  Don't miss this opportunity to meet with management consultant Steve Klosterman and his colleague Russ Hill.  They will help you avoid the seven habits of highly ineffective investment committees.  From understanding the investment environment to developing an investment policy, their objective is to give investors with fiduciary responsibility for an organization the tools to do their job right. 

Garden Room I

 

Media Spokesperson Training (3:30-5:00)                       

Linda Weiner, American Lung Association of San Francisco-San Mateo Counties

Andrew Weisser, Vice President of Communications, American Lung Association of California

 

Whether you are a seasoned volunteer spokesperson, or a new volunteer or staff person nervous at the thought of being interviewed by reporters, this session is for you.  This annual training provides practical tips for developing and conveying key messages through the media.  Participants will have the opportunity to practice their skills through mock interviews.  Enrollment in this session is limited to ensure adequate time for individual participation.

Garden Room III

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

7:45-8:45                  Breakfast                                          

Terrace Promenade

 

 

9:00-10:00                Research Session                             

NETT Gains:  Understanging the Risks and Benefits of Lung Volume Reduction Surgery

Andrew Ries, MD, MPH, University of California, San Diego

Christine Garvey, RN, FNP, MPA, MSN, AE-C,  University of California, San Francisco

 

Nearly 3 million people in the United States are living with emphysema.  Thanks to a landmark study, the National Emphysema Treatment Trial (NETT), researchers have developed a better understanding of how and when lung volume reduction surgery (LVRS) should be used to treat this debilitating disease.  Dr. Andy Reis will share the results of the NETT study - which identified characteristics to predict the outcome of LVRS for individual patients - and explain how the process has impacted Medicare coverage policy and the use of pulmonary rehabilitation in treating the disease.  Chris Garvey will focus on the "real world" application of this research, using examples from her clinical practice. 

Terrace Arbor

 

Sponsored by Tobacco Related Disease Research Program

 

 

10:00-10:15              Break                                                 

Garden Terrace

 

10:15-11:45              Breakout Sessions

 

The Volunteer Partnership:  Finding the Right Match       

Panelists:  Matt Keener, FilmMakers Foundation and American Lung Association of California volunteer; Jonah Ramirez, American Lung Association  of the Inland Counties youth volunteer; Eric Sletten, MD, American Lung Association of California spokesperson

 

Volunteers, are your skills being maximized through your work with the American Lung Association?  Are you getting a rich volunteer experience?  Staff, have you tapped all the talent in your volunteer pool to make your own work more efficient and effective?  This interactive forum brings together volunteers and staff to listen to and learn from each other.  Our volunteer panelists will discuss why they got - and stay - involved, and what barriers or difficulties they have encountered through their volunteer journey.  Staff and volunteer participants will have interactive discussions about recruiting, motivating, and utilizing the time and talents of volunteers more effectively.

Garden Room I

 

 

 

 

 

Next Steps in Air Quality                                                     

Moderator:  Linda Weiner, American Lung Association of San Francisco & San Mateo Counties

Presenters: Bill Van Amburg, Calstart/Weststart; Michael Dieden, Creative Housing Associates;  Greg Newhouse, Advanced Transportation Technology Program, Miramar College; Steve Sanders, Sustainable Communities Working Group

 

As we look forward into our future, what are the emerging issues in air quality?  This session will answer that question by focusing on two of the hottest topics in the quest for clean air: smart growth and air quality.  Through our panel of experts and a lively discussion, participants will be able to explain what smart growth is, how lung associations can participate, and how environmental justice issues come into play.  Participants will also be able to discuss various alternative transportation technologies, consumer interest, the American Lung Association of California's position, and what we can expect to see in the near future. 

Garden Room III

 

 

12:00 - 1:00                Lunch                                                 

This joint lunch with the national leadership will feature a brief presentation highlighting the great work being done in California.

Terrace Arbor

 

1:00 - 2:30                  Breakout Sessions    

 

Marketing and Branding are Everyone's Business:  Enhancing our Visibility Through Program, Communications, Advocacy and Fund Development

Moderator:  Andy Weisser, American Lung Association of California

Panelists:  Donna Pearson-Beal, American Lung Association of Santa Barbara and Ventura Counties; Alain Jordain, marketing consultant; Sharon Wamble-King, Strategix Management Consulting and American Lung Association of California Communications Committee volunteer; and Gwendolyn Young, Young Communications Group and American Lung Association of California board member

 

With tobacco control issues as the backdrop, this session will focus on each individual's role in increasing the American Lung Association's visibility.   Participants will learn the importance of creating marketing plans, how to integrate all aspects of a lung association office into the plan, and will get tools to enhance their own association's visibility in the community.  At the end of this interactive session, participants will have a sample marketing plan to take back and put into action.

Garden Room I

 

 

 

 

 

 

 

 

 

 

Collaborative Fundraising                                                    

Moderator: Pat Kudell, American Lung Association of the Inland Counties

Panelists: Adam Davis, American Lung Association of the East Bay; Janie Davis, American Lung Association of San Diego/Imperial Counties; Bill Wood, CEO, PacifiCare Foundation

 

From regional marketing campaigns for special events to associations joining forces with other CBOs to attract funds, collaboration is a great way to leverage your fundraising ability.  In this session, panelists will discuss innovative collaborations in the areas of special events, corporate grants, and community partnerships.  Participants will leave this session with the "how tos" of developing collaborative relationships and using the relationship to attract new donors.  A great opportunity for staff and volunteers interested in raising more money for their association!

Garden Room III

 

 

2:30 - 2:45                  Break                                                 

Terrace Promenade

 

2:45 - 4:15                  Closing Session                                 

 

Off to the Future:  Building Tomorrow's American Lung Association in California

Steve O'Kane, Chair, American Lung Association of California Organizational Effectiveness Committee; American Lung Association of California consultant

 

Building on our past accomplishments and our current strengths, this session will lead us off to the future as we embark on a process for creating the most efficient and effective American Lung Association in California.  Don't miss this opportunity to voice your thoughts on what we can do to create a stronger organization.  This interactive and open forum will answer questions, solicit input, and create a vision for a strong and unified future.  Every volunteer, staff person, and lung association supporter is a valued part of this process and is highly encouraged to attend this session.

Terrace Room